Future of TV/New Aesthetics: Dan Wieden on feeding relationships

ThinkTV, a marketing initiative of a group representing Aussie free-to-air broadcasters produced a series of videos on the future of telly – 2020 Vision. A bit murketing, but my favorite by far is W+K’S Dan Wieden. Video spotted via Nancy Duarte.

Episode 2: A Creative Perspective from Think TV: Future of TV on Vimeo.

My favorite quote from Dan:

What this business is about, it’s not about selling stuff. It’s about creating strong, provocative relationships between good companies and their customers. Those relationships will feed the business. But you have to feed the relationship first.

And Dan’s comments about screens and their interrelationships (Superbowl) really ring true to the human-bot boundaries of the New Aesthetic folks.

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